Tell us what you did before image consultancy?
I worked in employment, education and training, empowering and providing employment opportunities through learning and upskilling. As a coach, manager and being a lifelong learner I now incorporate this into my image consulting work by empowering women to be the best version of themselves.
What made you choose to become an image consultant? What drew you to it?
In my 50’s, I began working part-time and with my children having left home was searching for something more in my life- some might call it “my purpose”.
I had always enjoyed fashion and meeting people, my first job out of school was selling shoes, so it felt natural to sell clothing at Adelaide markets on the weekends. It sparked my creative side. I love the look of a stylish, confident woman and decided I wanted to train in this field so I could further develop my style and share this with other women.
What made you decide that it was time to do your training and take up this new career?
When trying on clothes at the markets, women would share their body shame secrets with me, it broke my heart. I knew at this point I had to more than just sell a dress to make a real difference in women’s lives. So I decided to train with Imogen and learn everything I need to know about personal styling, colours and image consulting. I also trained as an NLP coach so that I could make lasting change and a real positive impact on how a women feels about herself from deep within her to the way she presents herself and her style. It’s not just about the dress!
What are you passionate about?
I believe style is a reflection of personality and attitude, something every woman should embrace, whatever their age. I’m on a mission to make a difference in women’s lives and how they feel and see themselves, to love the way they look, at any age. Style, confidence and a killer wardrobe are not just reserved for models, young women and beauty experts. They are attainable for every woman.
Who do you most enjoy working with? How do you love to help them?
Women, mostly approaching 40 and beyond who are experiencing change in their lives, feeling their look has left them behind even though live has moved on. They are stuck in their style and want to find a look that feels and looks good to them.
How does having a good image help people in their lives?
Confidence and loving the way you look has an impact on all areas of a person’s life. Too often as women go through their lives they start to feel invisible and when this moment happens it can create thoughts of not being good enough, pretty enough or young enough. When you are clear about your image and your style, you own your space and get to live your best life knowing you are enough.
How can you help people create a more impactful and relevant image for themselves?
My motto is “Buy a woman a dress and she may wear it for a season. Teach her how to wear a dress and she will wear it for all seasons”. I use my colour and image training and coaching to get to the core of what image a woman wants (even if she doesn’t know it yet) and how she can achieve this through styles and colours. We also work together on achieving a look she loves.
Anything else you’d like to tell us?
Jo believes style is a reflection of personality and attitude, something every woman should embrace, whatever their age. She is an inspiration for women approaching 40 and beyond. An advocate for ageing with attitude, Jo encourages women to embrace their style, body and lives.