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Business Development Module
Image Business Development Training Program
- How to discover your niche
- Website essentials – the dos and don’ts
- Developing your unique selling proposition
- Social media marketing basics
- Defining your ideal client
- Developing your product and services options
- How to price your services
- Business start-up essentials
- Networking both online and off-line
One of the most important aspects of training once you have learned your image, colour and personal styling skills is how to set-up, market and run your personal styling business. In this program I share my decades of experience in how and where you can find clients, how to market to them and create a successful image business.
“I attended the Business Development for Image Consultants with AOPI recently and was very pleased with the material that was provided for me. The topics were ranging from website development to marketing strategies to successful networking and lots more.
Having started my own Personal Styling business, I very much appreciated everything that was explained to me to help me grow my business. Imogen’s experience is rich and she has a comprehensive understanding of business strategies that were made clear in a very engaging way. She was able to give me tons of information and resources to use in the future for my growing business. The training was very enjoyable, very informative and highly recommendable.
Thanks so much Imogen for sharing all your knowledge with me, I now feel ready to expand my business in many different ways!”
Mieke Krijgsman, Personal Stylist, Smart Styling
Please note that this course is a training approved by the Association of Image Consultants International (AICI). Certification, earned through the trainer upon completion of this course, is entirely independent from AICI’s professional certification programs. (If you wish to pursue AICI Certification, please refer to AICI’s website)