Anna Drummond

Tell us what you did before image consultancy?

I was a registered nurse working in respiratory and intensive care fields.

 

What made you decide that it was time to do your training and take up this new career?

After helping a few friends shopping, I realised that I didn’t know what kinds of shapes and colours worked on body shapes and complexions different to my own! This frustrated me because I couldn’t help people as well as I would want. This made me search to find out the answers to these questions – and I found AOPI!

 

What are you passionate about?

– Empowering people to enjoy and utilise the power of fashion in their own lives

 

Who do you most enjoy working with? How do you love to help them?

– I particularly enjoy working with leaders, influencers, and professionals (both men and women)

– These people are often in the public eye, and as such, they require special wardrobe strategy to embody their values + vision

– Being in a place of leadership or influence isn’t an easy life. I want to assist them in the area of their wardrobe to take this important aspect of life off their plate – both for work, play and home.

– How a professional presents themselves truly changes the presence they carry, and thus has significant impact on personal brand perception. I want to help these people align their wardrobe so they can achieve their goals!

 

How does having a good image help people in their lives?

– Significantly increases internal confidence and self-esteem

– Increases performance

– Aids good mental health

– Fuels life goals and dreams

– Builds credibility

– Key method of non-verbal communication

 

How can you help people create a more impactful and relevant image for themselves?

– Create a Style Strategy – taking into account the person’s goals (life goals and wardrobe goals), personal brand messaging, personality, body shape and unique colouring.

– Work alongside a person to look at their current wardrobe and make all necessary adjustments and changes so that it aligns with their goals

– Training and workshops

Anna Drummond

Anna Drummond Image & Style Consulting

Adelaide SA, Australia

0402477155

       

© 2025 Academy of Professional Image

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